Is it possible turn a manhole into a barbecue? YES! That’s a simple, clever and eye-catching advert.
“When Brands Go Wild” is a humorous personal project by Tunisia-based graphic designer Salim Zerrouki. Here the results:
What do chicken and Mercedes Benz have in common? Stability at all times.
Mercedes’ current ABC system uses a hydraulic piston to act on each steel coil spring to quickly and independently adjust the suspension on each wheel in reaction to the road surface, and it does a fine job keeping the ride smooth and occupants unjostled.
But the key term there is “reaction”—the suspension deals with the bumps after the wheel has encountered them. What if the car knew what was coming in advance, with absolute certainty and down to every imperfection? The oil flow at each corner could be adjusted so accurately that any surface flaw could be practically neutralized.
Oh and by the way: no chicken were harmed in the making of this. It’s the Magic Body Control
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
What’s the best way to sell a Fiat 500 Abarth Cabrio? Why, paint up a dozen naked women, of course. No strangers to controversy, ad executives at Richards Group dreamed up this unusual idea, hiring local circus performers, artists and contortionists and a renowned body painter to adorn and configure the women into a shape that resembles the Italian muscle car.
Before you start crying, “Photoshop!,” understand that it took 30 to 40 people working together as a team to create this complicated shot, which body painter Craig Tracy said was “the most ambitious and the most interesting and the most fun shoot I’ve ever been on.”
The elaborate photo, accompanied with the tagline “Made of pure muscle,” is a print ad for the upcoming “Body Issue” of ESPN the Magazine. According to the ad’s makers, the team “spent days” organizing the poses of the women, mapping exactly where they would be located in the shot, and then painting their bodies and creating this photograph which many might construe as a work of art.
Others might call it yet another objectification of women.
Dallas-based Richards Group has traveled down this sexy road before with a video spot it created in 2011, featuring a saucy Italian-speaking woman who is the object of a man’s fantasies and suddenly turns into a Fiat 500 Abarth as soon as the man leans over to kiss her.
Take a look at the video embedded below to see how this difficult Fiat project was executed — and watch with care because, with the nudity, some of it might be not suitable for work.
Photos courtesy Fiat, video courtesy YouTube, Fiat USA
RADIO CRC COMMERCIAL: Caturano Traslochi
Client: Caturano Traslochi
Executive Creative Director: Tommaso Gabriele
Creative Directors: Nunzio D’Alterio / Anna De Vivo
Copywriters: Nunzio D’Alterio / Anna De Vivo