Jeep Parking Space event took place over a few weeks in the spring of 2007 in Copenhagen. The Bates Y&R‘s object of communication was to make the Jeep brand part of the urban environment in a surprising way.
credits: Ads of the World
But it seems that previously even Lexus chose this kind of guerrilla marketing. Here below the print advertising for Lexus 4×4 all terrain (2001), from the Agency Saatchi & Saatchi (Hong-Kong).
credits: Cannes Archive Online