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Unconventional Parking lots.

Jeep Parking Space event took place over a few weeks in the spring of 2007 in Copenhagen. The Bates Y&R‘s object of communication was to make the Jeep brand part of the urban environment in a surprising way.

Advertising Agency: Bates Y&R, Copenhagen, Denmark
Chief Creative Officer: Ib Borup
Art Director: Peder Schack
Copywriter: Tobias Aggergaard
Photographer: Pernille Elung

credits: Ads of the World

But it seems that previously even Lexus chose this kind of guerrilla marketing. Here below the print advertising for Lexus 4×4 all terrain (2001), from the Agency Saatchi & Saatchi (Hong-Kong).

Advertising Agency : Saatchi & Saatchi (Hong-Kong)

credits: Cannes Archive Online

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One comment on “Unconventional Parking lots.

  1. […] Via creativadvertising.wordpress.com […]

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