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Something to be ashamed of.

“Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.”

That’s the Dove‘s message appears in Tel Aviv’s biggest square a few weeks ago.The aim was to raise awareness on the important issue of girls’ low body image.

Advertising Agency: McCann Erickson, Tel Aviv, Israel Executive Creative Director: Nir Levi Copywriter: Lior Shoham Art Director: Sarit Rotman Photographer: Ohad Romano Illustrator: Eli Azarzar Producer: Inbal Fanan Account Supervisors: Adi Oren, Dikla Pinhasi Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko Planners: Ravid Tiber, Alon Roded

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded

The Dove’s social mission is explained through helping women see the beauty in themselves.

We think it’s wrong that so many gorgeous women feel this way. We want to challenge women’s perceptions of their own beauty, by helping you to tell your friends, colleagues or even strangers what’s beautiful about them. We’re calling these gorgeous features their ‘Beauty Spots’.

But it seems that a similar kind of creativity was released in the May of 2006. Here below the Pond’s billboard, titled Curtain, for Pond’s Anti-bacterial Facial Wash in Philippines.

Advertising Agency: OGILVY & MATHER PHILIPPINES, THE PHILIPPINES Executive Creative Director: Gavin Simpson Copywriter: Gavin Simpson/Pia Roxas Art Director: Mike Sicam/Lito Gemora Account Supervisor: Bunny Aguilar/Carla Laus/Cindy Mabasa/Arvin Sanchez Photographer: Ruben delaCruz of Visual Camp Producer: Nathaniel Figueroa

Advertising Agency: Ogilvy & Mather Philippines, The Philippines
Executive Creative Director: Gavin Simpson
Copywriter: Gavin Simpson/Pia Roxas
Art Director: Mike Sicam/Lito Gemora
Account Supervisor: Bunny Aguilar/Carla Laus/Cindy Mabasa/Arvin Sanchez
Photographer: Ruben delaCruz of Visual Camp
Producer: Nathaniel Figueroa

Creativity starts to be ripetitive. So, who do you think should be ashamed of?

credits: Ads of The World, Advertolog, Dove Beauty Spot

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One comment on “Something to be ashamed of.

  1. I love these ads! They are so thought provoking and dynamic. Dove has an amazing team of ad executives. That’s for sure.

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