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Two messages from two different points of view.

Creative Advertising - Billboard - Child abuse - child view

Advertising Agency: Grey Spain

 Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we’ll help you. 116 111.

This is just the child’s point of view of the Fundación ANAR‘s billboard around the spanish streets.

As a result of the International Day of Child Abuse, Fundación ANAR launched a message for all those who are suffering any kind of abuse.

As you can see below, the poster campaign is based on lenticular printing that shows a different message to adults and children founded on the height of the person viewing it.

In this way aggressor and victim can look at the same billboard with a different communication.


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