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Love is in the MacBook Air

It’s TBWA\Media Arts Lab’s new Apple ad, a dynamic 30-second set piece.
“The notebook people love” is the tagline. The  message is communicated with shot after shot of icons, and pop-culture characters posing around the Apple logo in the middle of the notebook’s lid.
Characters, including Breaking Bad, The Simpsons, Batman, Catwoman, Snow White, Wonder Woman, Hello Kitty and Mickey Mouse.
Love is the way for Apple. As you can see from the spot, that passion nicely manifests itself through personalization.
Andyou can even slow things down, check out the Stickers” page on Apple’s website.
Stickers,” in its style, is somewhat reminiscent of the “Play Your Heart Out” spot for Google Play, which has logged more than 10 million views on YouTube since early May.
The Air spot is tactile and tell us  more about the passion of the user.


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