Love is in the MacBook Air

It’s TBWA\Media Arts Lab’s new Apple ad, a dynamic 30-second set piece. “The notebook people love” is the tagline. The  message is communicated with shot after shot of icons, and pop-culture characters posing around the Apple logo in the middle of the notebook’s lid. Characters, including Breaking Bad, The Simpsons, Batman, Catwoman, Snow White, Wonder Woman, Hello Kitty and Mickey Mouse. […]

It’s a kind of magic

What do chicken and Mercedes Benz have in common? Stability at all times. Mercedes’ current ABC system uses a hydraulic piston to act on each steel coil spring to quickly and independently adjust the suspension on each wheel in reaction to the road surface, and it does a fine job keeping the ride smooth and occupants […]

Fiat body car. Made of pure muscle

What’s the best way to sell a Fiat 500 Abarth Cabrio? Why, paint up a dozen naked women, of course. No strangers to controversy, ad executives at Richards Group dreamed up this unusual idea, hiring local circus performers, artists and contortionists and a renowned body painter to adorn and configure the women into a shape […]

No fat people allowed in Abercrombie & Fitch store.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. […]

#dildointhemorning? Yes!

Desigual will not leave you indifferent! Four women, four different life style: funny, cheerful, vital and surprising women! And what about you? Which is your favourite way to start your day? Maybe having sex with your boyfriend or doing it by yourself. Yes! That’s the Desigual’s advice for the italian spot tv campaign #falloalmattino or it’s […]