Coca-Cola smiles back at you

One fine spring morning the people of Milan woke up to see the Happy Can smiling out of them. The outdoor was placed on the crowded street Via Torino Even in Rome‘s  famous Piazza Campo dei Fiori, on busy market day A project of McCann and Coca-Cola oriented to bring Happy Can to the streets […]

Chiquita. I like it!

Advertising Agency Armando Testa is in charge with the launch of the new Chiquita’s campaign. Finland is the starting point after that the most famous and recognisable bananas are ready to corner the whole european market. The campaign has been designed to enhance the superiority of taste and  the brand love that has always distinguished the […]

Two messages from two different points of view.

 Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we’ll help you. 116 111. This is just the child’s point of view of the Fundación ANAR‘s billboard around the spanish streets. As a result of the International Day of Child Abuse, Fundación ANAR launched a message for all […]

Summer holidays? Keep your children away from the Mediterranean.

“vissa barn tvingas aka till Kreta i sommar” “Some children are forced to go to Crete this summer”. This is one of the amusement park Liseberg’s ads for the summer season that portrays a young boy crying. The poster decorated the streets of Gothenburg but also the company’s website for a while. The ad raised a general […]

Something to be ashamed of.

“Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.” That’s the Dove‘s message appears in Tel Aviv’s biggest square a few weeks ago.The aim was to raise awareness on the important issue of girls’ low body image. The Dove’s social mission is explained through helping women see the […]

Unconventional Parking lots.

Jeep Parking Space event took place over a few weeks in the spring of 2007 in Copenhagen. The Bates Y&R‘s object of communication was to make the Jeep brand part of the urban environment in a surprising way. credits: Ads of the World But it seems that previously even Lexus chose this kind of guerrilla […]