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Creative “ad ideas” brief

If you own a small business, my “advertising idea” might be a postcard mailer, a radio or TV spot, perhaps a print ad in your local newspaper or a digital & social media ads. That’s media.

My “ad idea” is a vivid metaphor to position your product in a crowded market. I get paid to think it conceptually

It’s all about a sketch of a memorable brand character, a compelling direct response offer.

Those are creative concepts. And that’s what I feature down here:

Going into details, please draw up the


and share it with me or contact me via e-mail at: nunzio.dalterio@gmail.com


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