Leave a comment

I can see clearly now

See more with less.

Just a pair of glasses and you can see what no one else can see.

Y & R Paris chose the famous impressionist artists for the Keloptic‘s campaign.

This compromising and creative ad issued on the Hebdo a couple of weeks ago hit the magazine.

Here below “Les Vangogh” (Vangogh portrait).

Creative Advertising - Vangogh portrait - Keloptic

Here down “Les Seurat“:

Creative Advertising - Seurat - Keloptic

And “Les Monet“:

Creative Advertising - Monet - Keloptic

Leave a comment

Coca-Cola smiles back at you

One fine spring morning the people of Milan woke up to see the Happy Can smiling out of them.

The outdoor was placed on the crowded street Via Torino

Creative Advertising - Milan Outdoor - Happy Can - Coca-Cola

Even in Rome‘s  famous Piazza Campo dei Fiori, on busy market day

Creative Advertising -  Rome Outdoor - Happy Can - Coca-Cola

A project of McCann and Coca-Cola oriented to bring Happy Can to the streets to open up the smiles of every passer-by.

It has been a long and hard year in Italy: political crisis, religious upheaval and recession.

So, what could be the best way to getting people to smile? And, what if every time you opened a can of coke it smiled back at you?

After trial, error and a lot of patience, with the help of technicians, there it was!  A smiling Coca-Cola “Happy Can”

Creative Advertising - Outdoor - Open Heppiness - Coca-Cola

Advertising Agency: McCann Erickson, Milan, Italy
Vice Chairman: Andreas Dahlqvist
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Lee Tan
Creative Director: Giovanni Chiarelli
Art Director: Giovanni Berutti
Copywriter: Roberto Amboldi
Director: Fabio Cimino
Regional Account Director: Andrei Kaigorodov
Photography: LSD Studio
Media: Initiative Milan
Client Service Manager: Bianca Valcarenghi
Video: Why Worry Productions
Executive Producer: Diego Pandisi

“A smile is contagious. We wanted to launch quite a few on the streets, and brighten up the moods”, said Miguel Bemfica, Chief Creative Officer McCann.

“This idea plays with our packaging – the can – and manages in a simple design tweak to project what our brand is about”. Francesco Cibò, Creative Excellence Manager, Coca-Cola.

Here the film of the outdoor going up

HAPPY CAN 23 5 h264 from McCann London on Vimeo.

credits: HappyCan

4 Comments

No fat people allowed in Abercrombie & Fitch store.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

It’s not surprising that Abercrombie excludes plus-sized women considering the attitude of CEO Mike Jeffries, said Robin Lewis, co-author of The New Rules of Retail and CEO of newsletter The Robin Report.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis told Business Insider. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.'”

Since the comments went viral, an online campaign to undermine A&F’s “cool kids” image has gained steam. Los Angeles-based writer Greg Karber launched the campaign, which uses the hashtag #FitchTheHomeless, in a video posted to YouTube on Monday.

“I was really upset by the Abercrombie & Fitch CEO’s comments, and I wanted to do something to turn that negative energy into a positive social good,” Karber told Mashable in an email.

 

Creative Advertising - Abercrombie & Fitch Homeless - #FitchTheHomeless

Screenshot image courtesy of YouTube, gkarber

Karber encourages viewers to donate their Abercrombie & Fitch clothing to a local homeless shelter, and then share what they’re doing on social media.

 

 

His goal? To make Abercrombie & Fitch “the world’s number one brand of homeless apparel.”

2 Comments

Chiquita. I like it!

Advertising Agency Armando Testa is in charge with the launch of the new Chiquita’s campaign.

Finland is the starting point after that the most famous and recognisable bananas are ready to corner the whole european market.

The campaign has been designed to enhance the superiority of taste and  the brand love that has always distinguished the legendary banana.

The outdoor is simple and eye-catching as the contemporary visual language is:

Creative Advertising - Chiquita - I Like it

Advertising Agency: Armando Testa
Creative Directors: Michele Mariani and Marco Faccio
Art Director: Barbara Ghiotti
Copywriter: Anna Ponti
Finland copy adaptation: Orange Advertising

The concept is ironic and immediate: We like watch it! We like peel it! We like taste it!

In this way the choise of the thumbs-up (universal symbol of appreciation) has been served.

After all don’t you think Chiquitas are irresistible?

1 Comment

#dildointhemorning? Yes!

Desigual will not leave you indifferent!

Four women, four different life style: funny, cheerful, vital and surprising women!

And what about you? Which is your favourite way to start your day?

Maybe having sex with your boyfriend or doing it by yourself.

Yes! That’s the Desigual’s advice for the italian spot tv campaign #falloalmattino or it’s just a terrible words misunderstanding. You may notice that the italian word “fallo” can be translated as “dildo“. Here below a frame of the video:

Creative Advertising - Video - #doitinthemorning - #falloalmattino

Down here the full italian spot tv campaign.

Pubblicità Desigual 2013 – #falloalmattino from Desigual on Vimeo.

Anyway, it seems that the pink dildo was cut off from the italian tv…

Leave a comment

Two messages from two different points of view.

Creative Advertising - Billboard - Child abuse - child view

Advertising Agency: Grey Spain

 Sometimes, child abuse is only visible to the child suffering it. If somebody hurts you, phone us and we’ll help you. 116 111.

This is just the child’s point of view of the Fundación ANAR‘s billboard around the spanish streets.

As a result of the International Day of Child Abuse, Fundación ANAR launched a message for all those who are suffering any kind of abuse.

As you can see below, the poster campaign is based on lenticular printing that shows a different message to adults and children founded on the height of the person viewing it.

In this way aggressor and victim can look at the same billboard with a different communication.

2 Comments

Summer holidays? Keep your children away from the Mediterranean.

Creative Advertising - crying children - Liseberg park

Advertising Agency: Forsman & Bodenfors

“vissa barn tvingas aka till Kreta i sommar”

“Some children are forced to go to Crete this summer”. This is one of the amusement park Liseberg’s ads for the summer season that portrays a young boy crying.

The poster decorated the streets of Gothenburg but also the company’s website for a while.

The ad raised a general upset in Athens the past weeks, where many Greeks feel offended, reports Göteborgs-Posten.

Sweden’s Embassy in Athens told the news agency TT that they received a letter of complaint from the hotel owners’ chamber of commerce at Chania, Crete.

Kent Kierdorf, VP marketing and sales at Liseberg, responded to the criticism in an article on the website Resumé.se.

”We love Crete. Our hope was that the picture, headline and logotypes would bring a smile to the face of the audience, that people would see the fun of it.”

”Our intention was not to create a slanderous advertisement, what we wanted was to attract attention. The idea was to compare Liseberg to something everyone loves travelling to. And then we chose Crete, Italy and Mallorca. So we are comparing to something we think is GOOD and not the other way around. We chose Crete as we thought it is beautiful there,” wrote Kent Kierdorf in Resumé.

After that, the banner with the boy crying was soon removed on the Liseberg’s website, but it has been replaced with the following visual:

Creative Advertising - crying_smiling child - Liseberg park

“Ladda ner skrattappen till din smartphone.”

That stands for: “Download the smiling app on your smartphone.”

The same image used for Liseberg’s fan page in which you can leave your personal feedback concerning the whole advertising campaign.

 

credits: KeepTalkingGreece, GoteborgDaily, Resumé.se