Tag Archive | guerrilla marketing

Something to be ashamed of.

“Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.” That’s the Dove‘s message appears in Tel Aviv’s biggest square a few weeks ago.The aim was to raise awareness on the important issue of girls’ low body image. The Dove’s social mission is explained through helping women see the […]

Unconventional Parking lots.

Jeep Parking Space event took place over a few weeks in the spring of 2007 in Copenhagen. The Bates Y&R‘s object of communication was to make the Jeep brand part of the urban environment in a surprising way. credits: Ads of the World But it seems that previously even Lexus chose this kind of guerrilla […]